It is important that vendors get pertinent feedback regarding partner portals from their channel network. This is because it is only through clear and accurate feedback that a vendor can gain insight on what’s really going on in its channel and whether or not partner portals are working the way they should be. They will be able to gather enough information and details to guide them in the design or redesign of the application.
Usually, vendors conduct surveys for website feedbacks around three to four months after the launch of the newly designed partner portal. Surveys would include questions that allow vendors to reflect on the state and performance of their channel. Examples of questions would be: “Has the partner tried accessing the portal?”; “If the portal has already been accessed, for what reason was it accessed?”; “Is the content and information provided in the portal helpful or useless?”; “Is it easy to understand?”; “What section is the most interesting or helpful for channel members?”; “What are the top downloads of the website?” and; “What other suggestions do partners have for the website?”.
The answers that vendors would be able to gather from partners for this survey will help them determine if their portals are worth their investment. They would likewise be able to discern what areas would need modification and improvement if necessary. Furthermore, there will be increased transparency regarding where the focus of respective partners lie. The partners that participate actively and constantly download training and sales materials are the ones that are focused on the parent company and show valuable loyalty. This is something all parent companies should encourage.
It is important that such a practice or strategy is followed. It should become a standard for all vendors so that all of the abovementioned benefits can be enjoyed. Requiring channel members to answer surveys regarding a newly launched portal is a vital step for a successful PRM or partner relationship management which would lead to increased generation of revenue.
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